THE AUTHOR

Professor Danica Purg is the founder of IEDC-Bled School of Management, Slovenia, and President of CEEMAN, which brings together 200 management schools from 50 countries. Professor Purg has been an innovator in management education, incorporating the arts and artistic processes into management education and building an ethics component into the curriculum of all longer management programs at IEDC since its inception. She authored and co-authored several books and numerous articles on leadership issues. She is a frequent guest speaker at universities around the world and at international conferences. For her work in international management education, Danica Purg has been recognized worldwide. She received the International Educator of the Year Award from the Academy of International Business in 2010.

The President of the Republic of Slovenia bestowed upon her the Honorary Order of Freedom, and she has received the highest awards from the French and Brazilian governments. Her latest achievement is her induction into the prestigious Thinkers50 Hall of Fame in 2025. Her influence extends to universities worldwide. She is a member of several international advisory boards at management schools around the world and serves as the Chairlady of the Academic board of the International Research Center for Hidden Champions at Zhejiang University, China. Prof. Danica Purg is very active in PRME (Principles of Responsible Management Education), an initiative started by UN Global Compact, where she held many important roles in the past and in July 2017, the Global UN PRME Forum awarded Prof. Purg for her pioneering work in establishing the UN PRME initiative. She has received the titles Doctor Honoris Causa at several universities around the world (the most recent is from the University of Wollongong, Australia), and holds two honorary professorship titles.